About Us

Insuranceland has been a family run business since 1982. Peter and Pat Hainer started the company (then known as P. Hainer Insurance Brokers Inc.) in the basement of their family home.

Paul Hainer started at the company in 1986, at the bottom of the barrel. Back then they needed someone to negotiate claims responsibility for our clients. It was the most difficult and challenging position in the company. 

From there, Paul worked his way through every position and task the company had to offer. From data entry, to customer service and sales, Paul is now the President of Insuranceland. 

From the company’s founding, Peter and Pat always maintained full ownership. They both had responsibility for the operation and growth of the business. Peter was in the forefront and with many years of insurance experience, he led a small but experienced sales team. Pat, on the other hand, was the administrator of the firm.  With her team of co-op students and support staff, she ensured that the company ran smoothly.

The Insuranceland team suffered its first loss when Pat passed away on March 7, 1993. It was now time for Paul to step into some very big shoes and assist Peter in managing the company.

In 1989, Paul’s younger brother Mark joined the business. Mark’s forte and true strength was sales.  Along with Peter and the rest of the growing sales team, Mark was at the top of his game leading in most months with record sales. 

Another sad day came on April 12, 1996, when Rick received a call that Mark had passed away in a single vehicle accident on his way home the prior evening. 

With the passing of Mark, Rick made the decision that after graduating from college he would join the family business. In 2003, Rick completed the full family environment at Insuranceland and joined the team. Rick is now the Vice President of Technology and Marketing.

Today as Peter is semi-retired, and Paul and Rick manage the company as a team.

In 2006, Paul’s wife Sophie joined Insuranceland and is now the Office Manager. 

In 2008, after 19 office years, we moved from our retail operations in Scarborough to a new office in Mississauga. This was a true challenge for us to accomplish. Now we are better set up to serve you with our niche business having changed to group insurance.

By working closely together, the Hainer family stays true to their slogan “Our Family Protecting Your Family”.  


My team and I have been committed to working with organizations that make a difference. Not only within the Insurance industry but more importantly our community. In 2008 when we moved Insuranceland to Mississauga, I challenged my team to make a difference that would have a positive impact on our community. Over the past years, we have raised thousands of dollars for different charities who make a difference.


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